Export Promotion Mission (EPM): 7 New Interventions for MSMEs
The landscape of Indian trade is undergoing a seismic shift. On February 20, 2026, Union Minister of Commerce and Industry, Piyush Goyal, took a monumental step toward solidifying India’s status as a global trade leader by launching seven additional interventions under the Export Promotion Mission (EPM).
For MSMEs, these updates aren't just policy changes—they are a bridge to the global marketplace. If you are a business owner figuring out how to raise funds for a startup in India to go global, the Export Promotion Mission serves as the engine to sustain your momentum.
The Twin-Pillar Strategy
Niryat Protsahan
Focusing on financial enablers and credit facilities to boost liquidity.
Niryat Disha
Focusing on the trade ecosystem, logistics, and compliance framework.
7 New Interventions: Breaking Down the Framework
Minister Piyush Goyal’s latest announcement brings the total number of operational interventions under the Export Promotion Mission to 10 out of the 11 proposed. These new measures are laser-focused on digital trade, financial liquidity, and logistics.
1. Export Factoring Support
Allows businesses to receive immediate funds against their invoices. Benefit: 2.75% interest subvention. Limit: Rs 50 lakh per MSME annually.
2. Direct E-Commerce Credit Facility
Provides working capital for digital retail exports, similar to a specialized without security business loan. Support up to Rs 50 lakh with 90% guarantee coverage.
3. Overseas Inventory Credit Facility
Credit up to Rs 5 crore with 75% guarantee coverage to help exporters maintain ready-to-ship stock in key global markets.
4. TRACE (Trade Regulations, Accreditation & Compliance Enablement)
Relief for testing and certification. Reimbursement of 60-75% for certifications. Annual ceiling up to Rs 25 lakh per IEC.
5. FLOW (Facilitating Logistics, Overseas Warehousing & Fulfilment)
Assistance for global e-commerce hubs. Funding up to 30% of approved project cost for three years to bridge the logistics gap.
6. LIFT (Logistics Interventions for Freight & Transport)
Targeting regional disparity, helping exporters in non-traditional hubs. Reimbursement up to 30% of eligible freight (Cap: Rs 20 lakh annually).
7. INSIGHT (Integrated Support for Trade Intelligence & Facilitation)
Funding up to 50% for private and 100% for government proposals focused on trade intelligence systems and exporter training.
| Intervention Name | Financial Benefit/Limit | Key Focus Area |
|---|---|---|
| Export Factoring | 2.75% Interest Subvention | Immediate Liquidity |
| E-Commerce Credit | Rs 50 Lakh (90% Guarantee) | Digital Retail |
| Overseas Inventory | Rs 5 Crore (75% Guarantee) | Stock Management |
| TRACE | Up to Rs 25 Lakh Reimbursement | Compliance & Certs |
| LIFT | Up to Rs 20 Lakh Reimbursement | Logistics Efficiency |
Why These Interventions Matter for MSMEs
- Reducing the Cost of Capital: By offering interest subventions and credit guarantees, the government lowers the interest rates MSMEs pay, making them as affordable as a Mudra loan.
- Strengthening Global Competitiveness: MSMEs no longer have to fear the high costs of international quality standards. They can now afford the certifications required to sell in the EU, USA, and Japan.
- Leveraging Free Trade Agreements(FTAs): Providing the financial muscle to utilize deals like India-EU FTA.
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Implementation Partners: A Coordinated Effort
Government Ministries
MSME & Finance ministries for policy and budget support.
EXIM Bank
Providing the core credit and guarantee frameworks for exporters.
Foreign Missions
Acts as on-ground intelligence for Indian exporters globally.
Steps to Benefit from the Export Promotion Mission
Obtain an IEC
Identify Your Category
Startup Recognition
Tech Integration
Consult Experts
Conclusion: A Turning Point for 'Make in India'
The launch of these seven additional interventions marks a turning point for the "Make in India" initiative. By addressing capital costs, logistics, and compliance, the EPM levels the playing field.
Ready to scale? If you are looking to tap into EPM benefits but aren't sure where to start, reach out to our team. Read the truth about Enego services to see how we help businesses scale globally.
Go Global with Export Promotion Mission
End-to-end support for MSMEs looking to leverage government export grants and financial interventions.